targeting students

  • To boost ticket sales throughout the freshers period and sell out the events
  • To specifically target new students moving to London
  • To identify the new demographic of students
  • To be the leading events company

When targeting students and other millennials, it was essential that we had a strong understanding of what grabs their attention. Possessing this knowledge helped us greatly when it came to creating content, we were able to create multiple videos that went viral for different events that WSN ran.

As well as running weekly adverts, we successfully scheduled and maintained organic posts on each event page on a daily basis.

targeting students

  • To boost ticket sales throughout the freshers period and sell out the events
  • To specifically target new students moving to London
  • To identify the new demographic of students
  • To be the leading events company

When targeting students and other millennials, it was essential that we had a strong understanding of what grabs their attention. Possessing this knowledge helped us greatly when it came to creating content, we were able to create multiple videos that went viral for different events that WSN ran.

As well as running weekly adverts, we successfully scheduled and maintained organic posts on each event page on a daily basis.

students react

Social listening was an important strategy when trying to bring results for WSN. By going that little bit further to try and understand each student demographic, – what they like, dislike. It was important to understand that each event we were promoting appealed to a different audience.

By specifically targeting students on halls moving day we were able to start building brand awareness for WSN. The use of Geo tags allowed us to target by time and location.

Students react to other reactions! By posting an engaging and aesthetically please video we were able to create a massive attraction towards the videos which resulted in phenomenal engagement in the form of likes, comments, shares and most important record breaking ticket sales for freshers 2018.

As well as A/B testing, using our expert tools we were able to track and analyse all adverts run. This allowed us to effectively use budget on ads and targeting that had brought results previously.

As well as running  weekly adverts, we successfully scheduled and maintained organic posts on each event page on a daily basis.

CONTENT CREATION

PPC ADVERTISING

GRAPHIC DESIGN

COMMUNITY MANAGEMENT

students react

Social listening was an important strategy when trying to bring results for WSN. By going that little bit further to try and understand each student demographic, – what they like, dislike. It was important to understand that each event we were promoting appealed to a different audience.

By specifically targeting students on halls moving day we were able to start building brand awareness for WSN. The use of Geo tags allowed us to target by time and location.

Students react to other reactions! By posting an engaging and aesthetically please video we were able to create a massive attraction towards the videos which resulted in phenomenal engagement in the form of likes, comments, shares and most important record breaking ticket sales for freshers 2018.

As well as A/B testing, using our expert tools we were able to track and analyse all adverts run. This allowed us to effectively use budget on ads and targeting that had brought results previously.

As well as running  weekly adverts, we successfully scheduled and maintained organic posts on each event page on a daily basis.

CONTENT CREATION

PPC ADVERTISING

GRAPHIC DESIGN

COMMUNITY MANAGEMENT

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