grab attention
When food is concerned, the best way to grab the attention of consumers is by giving away freebies or discounts! For Tortilla, their main focus was to build brand awareness for the London-based stores.
The Task
- To boost engagement on organic content
- To identify who Tortilla’s target audience is on social media and cater to their needs
- Join in with food conversations on Facebook, Twitter and Instagram
- To produce industry-leading content
the power of instagram stories
Using the power of Instagram stories, we were able to generate a buzz online with interactive content for their fans. Each morning, we would post an Instagram story with a teaser location – prompting customers to find our brand ambassadors and receive their discount vouchers. This generated a large amount of popularity and resulted in generating returning customers for Tortilla. This was also a great opportunity to utilise user-generated content – which we then reposted on all Tortilla platforms.