colour fading

With the UK market reducing their interest in colouring products, we were tasked with raising awareness for the safety of using Clairol’s products.

Through strong community management, attractive content and a new social strategy – we were able to transform COTY’s online perception and sway the masses in their opinions.

revive

“Women want to BE in control of their OWN IDENTITY AND FEEL THAT THE POSSIBILITIES ARE ENDLESS”

BUILD BRAND ENGAGEMENT

NEW PRODUCT LAUNCHES

TARGET AUDIENCE

PAID ADVERTS

INFLUENCERS

CONTENT CREATION

COMMUNITY MANAGEMENT