As technology becomes an increasingly more intrinsic part of our daily lives, businesses aiming to drive continued success need to adopt a digital focused approach in order to remain competitive. To illustrate the unpredictability and changeable nature of global marketplaces, we only need to look at how the outbreak of COVID-19 has caused disruption across […]
Author Archives: Blue Social Agency
20
Sep
Sep
If you’re a business in any kind of consumer market – B2C, B2B, non-profit or profit-making – it’s vital to have a digital presence. A digital marketing agency can help you to maximise your online activity and get the best possible return for your time and resource investment. As one of the leading brand management companies […]
12
Aug
Aug
In addition to keeping in contact with friends and family, increasing numbers of people across the globe are routinely using social media platforms rather than social media community management services to connect with their favourite businesses. Devising and implementing a solid social media strategy has therefore been important for businesses looking to gain marketplace traction […]
29
Jul
Jul
The outbreak of COVID-19 has caused significant disruption and uncertainty across the globe. Many businesses have been forced to adapt aspects of their operations to survive government-imposed lockdowns and supply chain issues. There is one thing that has remained fairly constant throughout, however, and that is the potential for social media marketing to drive meaningful […]
10
Jul
Jul
How does your audience recognise your brand? Are you consistent in name, logo, colour, tone of voice and typeface? All of these elements put together are known as brand standards or guidelines that should be created for any brand, to ensure whoever is posting about, designing for or representing the brand, can remain consistent. A […]
16
Jun
Jun
Investing in a strong social media marketing strategy is one of the best decisions you can make for your business. From strengthening your brand identity to channelling additional streams of high-quality and highly convertible traffic towards your website, when used in the correct ways, your social platforms have the potential to work extremely hard for […]
01
Jun
Jun
It is the natural order of things in the modern business environment to harness the power of social media to help promote products and services. With the range of sharing options, in addition to the user interaction possible within social networks, businesses can use these popular platforms to get their message out to a wide […]
21
May
May
Below, we’ll look at the importance of Social Media Moderation for brands. How would you come across if any time someone asked you a question or complemented you simply ignored them? You’d come across at best rude, at worst, offensive. That person isn’t coming back to ask your help again. It’s the same on Social […]
12
May
May
With increasing numbers of businesses competing for valuable digital real estate and consumer attention, you need to know that you are doing everything possible to ensure maximum visibility for your brand. Now, if you’re reading this and thinking, ‘ok, but how?’ then you might benefit from the expertise and guidance of an experienced social media […]
11
May
May
Brand awareness is more important than ever now that customers are able to find a substitute product or service at the click of a button. With this in mind, brands are really investing in strategic social media content marketing to build engaged communities of loyal customers who are prepared to buy, recommend and stay loyal […]