Instagram has over 1 billion active users. Impressive, but it is still dwarfed by it’s parent business, Facebook with over 2.7 billion active users. It’s clear from these figures that these platforms are incredibly powerful and have a lot of opportunities for your brand to engage with potential customers. In sheer numbers, Facebook comes out on top, but does a larger audience mean a greater possibility of sale?
It all depends on how your business uses each social network to target the right people. For example, images perform better on Instagram than Facebook as that’s what Instagram is primarily used for. Text, on the other hand, is better left to Facebook most of the time. Instagram captions can be used to expand on an engaging image, but it’s not the main priority.
The demographics of each platform are key. Instagram has a younger average demographic, with 68% of users visiting the platform daily, so regular updates are key to getting your brand in front of your target audience. Understanding your own ideal customer should inform as to where you concentrate content and advertising. Facebook’s older demographic is likely to have higher incomes, and be interested in different products and services. This one’s a draw – choose the platform that’s right for your target demographic.
We’ve established that Instagram is strictly visual, whereas Facebook can offer posts of all types. Instagram users are restricted to just one link in the bio of a profile, with no link on the picture itself, whereas Facebook can link any post directly to an external site. That’s a win for Facebook.
If you’re looking to keep your customers informed with basic, but flexible, business info, Facebook is your platform. You can update business hours, address, website or upcoming events any time, so your customers always have the right info.
Remember, identify your audience. Consider the type of content you want to publish and then find a happy medium. Ask yourself; how can you use each platform to reach your audience and grow your social media presence?
Still struggling? Blue Social can help.