The outbreak of COVID-19 has caused significant disruption and uncertainty across the globe. Many businesses have been forced to adapt aspects of their operations to survive government-imposed lockdowns and supply chain issues. There is one thing that has remained fairly constant throughout, however, and that is the potential for social media marketing to drive meaningful business growth. This is the place where the social media marketing agency in London had to get involved.
During lockdown and widespread furlough schemes, a large percentage of consumers found themselves looking for ways to fill their spare time at home. Many turned to the digital space for everything from news to entertainment and shopping, creating more opportunities for businesses with an effective digital strategy to enhance their reach and increase their conversions.
For businesses without a robust digital and social media strategy, the last few months have been extremely challenging. But the good news is that it’s never too late to devise and implement a digital strategy and doing so could give you a significant strategic advantage over some of your primary competitor brands.
Pivoting to Digital
If your pre-pandemic business model was reliant on tradeshows, events, in-person meetings and bricks and mortar sales, re-thinking your approach to marketing is vital. But even if this statement doesn’t necessarily apply to your business, investing in your digital strategy will be beneficial, particularly because increasing numbers of consumers are now more comfortable with online shopping and are more willing to make purchases from unfamiliar brands, providing they can demonstrate they are trustworthy, professional and knowledgeable.
When it comes to making those all-important connections with the right people at the right times, there are several questions you should ask yourself, including:
– Does your brand have a robust online presence with a website that has an intuitive user experience (UX)?
– Are your social channels frequently updated with information your ideal audience is searching for?
– Are you running social media marketing campaigns designed to engage your target audience?
– Do you know which social channels your audience is using?
– Are you taking steps to forge an active and loyal community?
There are a variety of different ways you can use social media and the digital space to engage with the people you want to impress. Instead of promoting in-person events, for example, you could host a webinar or run a question and answer session on your most popular social media channel. Remember, demonstrating that you understand and want to meet the needs of your audience is key to providing consumers with the evidence they need to view your business as a trustworthy operation that will deliver on your promises.
The Advantages of Partnering with a Social Media Marketing Agency in London
If this has piqued your interest but you aren’t sure where to start, working with a social media marketing agency in London can help you create a bespoke strategy designed to work towards a set of clearly defined goals and objectives. In addition to ensuring you are driving the return on investment (ROI) you need, you will also benefit from the collective knowledge and expertise your team will have built over many years in the industry.