Social media is a very powerful tool in today’s modern business world. It can help you to grow in several ways and to generate business success. However, you need knowledge about the platform and how to use it for marketing purposes to make this happen.
Instagram stories are a feature of the popular social networking site that enable users to post images, photos and other fun stickers and text that last for 24 hours. Instagram stories have 400 million active users every day and are a fun and engaging way to draw attention to your business. Here are some different ways you can use Instagram stories to grow your business in 2020.
Collecting customer feedback
A huge part of digital branding services is collecting customer feedback to further develop your business. After all, knowing how your products or services are performing with your clients is vital for any business to succeed. Not collecting this feedback could leave you guessing what your customers want.
With Instagram stories, you can collect customer feedback in such an easy way. What’s more, this is a really engaging way to interact with your audience. All you need to do to get feedback is to create a story and add an interactive poll sticker.
Building your mailing list
Instagram stories are a brilliant way of growing your mailing list, which is vital for email marketing. You can get more subscribers by posting stories on a regular basis with an eye-catching call to action to get your audience clicking.
Increase your visibility
A big feature of Instagram stories is the location stickers, which provide the ideal way to get more local exposure for your business and brand. If you are organising a big event or product launch, why not share your location with your audience so that they can come along and join in? These location tags can be especially useful for a business with a brick and mortar store.
Strengthening customer relationships
The way that businesses thrive is by turning a one-time customer into a loyal one who keeps returning. The more people that are loyal to your business, the more successful you will be. A key ingredient in building brand loyalty is to have close relationships with your customers, which Instagram stories can help you with.
There are plenty of ways you can interact with your audience through stories. For example, you can ask questions, thank your audience with offers and discount codes, and provide handy tutorials on how to use your products or services.
There are many other ways of using Instagram stories to grow your business, sharing your style and personality and engaging with your audience to earn more in sales. Instagram stories are set to become the next big marketing tool.