The use of social media in marketing has rocketed from being a fairly niche activity at the birth of the social platforms to now being something that almost every business does. As with all areas of marketing, there are elements that will work for you and your audience, as well as those that will not. Let’s take a look at five reasons why Blue Social should be the social media content agency in London to help you get the best from your campaigns.
They produce creative content
Social media campaigns need to be innovative and creative in order to talk to the audience and achieve the elusive viral post. Ensuring that you are working in collaboration with a knowledgeable social media organisation such as Blue Social can help you to achieve this. With their knowledge across sectors, target demographics and social media habits, their campaigns will develop interest in your offer.
Blue Social will develop your audience
The creative content produced by Blue Social is designed to develop your audience in a number of different ways. When people interact with your content, it will show up in the feeds of their online contacts. Given that many people refer to social networks as an echo chamber, it follows that many of the people friended or followed by an individual share some common interests.
They have a holistic approach
Unlike some content agencies who may segment their social media campaigns, looking at specific platforms for clients, Blue Social will look holistically at the entire social media spectrum, in order to design the most effective campaign for your business.
The expert marketeers at Blue Social will know precisely how to shape your campaign across all platforms in order to maximise the return on investment, and provide great value.
Blue Social provide tangible results
One of the best aspects of social media marketing is the fact that it is incredibly simple to see how well a particular post has done, in terms of reach and engagement. It is easy to see how many times a Tweet has been liked, retweeted and commented on. Blue Social base their campaigns on analytics data ensuring that each post reaches a maximum audience and delivers fantastic results.
A local agency for global campaigns
Companies often become excited at the possibilities of social media to provide a shop window that stretches across the globe. For many businesses, this is welcomed and provides a great avenue to grow an audience. Businesses working on a more local scale, such as a hairdressing salon or independent garage need to ensure that their campaigns are directed at the right people, ideally, those close enough to become customers.
If you are looking for a social media content agency to help revamp your social campaigns, then Blue Social will be the ideal one.