How Do You Gain Full Insight into Your Social Audience?

If you are looking for an audience interaction analysis company in London or in Lincoln, make sure you ask the right questions to ascertain just how they will add value to your social media marketing campaigns. Are they data driven? Does their content reach the right audience?

The best way to engage with any audience is to find out about them and what makes them tick; in this article we take a look at how this can be done. By gaining a better understanding of social media networks, you can tailor your products and services to reach the appropriate audiences.

Getting to know your audience is best done with the assistance of social media data and ongoing web and social analytical tools.


The good news is that there are tools out there to match every budget; similarly, these tools can be tailored to match your exact requirements. Take advice before you are presented with a full suite of services – an audience interaction analysis company in London will work with you to make sure you get what you want.

The Full Picture

Social media analytics is the gathering of social media data from social media channels with the overall aim of achieving actionable social insights; this approach will inform your overall business strategy.

There are three defining stages of social media analytics:

1. Define what you want from your social media – be it more traffic or brand building.
2. Add in KPIs so you understand both success and failure.
3. Analyse and measure the social data you capture.


Social analytics can deliver excellent customer care to existing clients as well as uncover potential audiences you may not have considered thus far. It can also give you the edge over competitors as well as allowing real-time responses to questions, queries and concerns. And this is just the tip of the iceberg!

The Right Move

Before you partner with a social media analytics company – and there are plenty to choose from – your decision should be guided by the following:

Is the customer king? View client testimonials, read reviews and ask for references. You’ll soon know what sort of company you want to team up with – and what sort of company you don’t!

Make sure you are comfortable with the product on offer. Is it easy to use? How does it fit with existing data sources? Will the company support you?
Is the data transparent and how easy is it to explore and extract from?
Does the company update its products? Is it a trailblazer or lagging behind?


There are three main areas here: paid-for tools, built-in dashboard tools and free ones. Depending on what you are looking for and your overall aims and objectives, one of the above will suit your needs. However, do remember to always keep a long-term view of ROI in the forefront of your mind.

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