Building and maintaining a strong social following of engaged individuals who are interested in what you have to say is one of the most effective ways to boost a variety of core business metrics. Although building an engaged audience is tricky, particularly when there are now so many brands vying for consumer attention, there are strategies you can employ that will help you to connect with the right people, in the right places, and at the right times.
Influencer marketing has been a hot topic over the last few years and working with a relevant social media influencer can significantly boost your brand visibility. Let’s take a closer look at how to shape an influencer marketing strategy that will deliver the results you want to see.
Connect with influencers within your industry
Forging mutually beneficial relationships with leading influencers within your niche is a key aspect of positive influencer marketing. You should focus on looking for active influencers who have both an engaged following and share similar values to those your business represents. It is often a good idea to start by engaging with their content, leaving thoughtful comments and sharing their posts with your own audience.
Remaining authentic is of paramount importance and you should avoid leaving too many comments in the hopes of getting their attention. This strategy will probably work but will only put them off working with you in the future.
If you are not sure where to start, working with a social media influencer agency can help you to connect with the most relevant influencers within your industry and to shape a powerful influencer campaign that will boost the visibility of your business.
Trust your chosen influencer
The best social media influencers understand their audience better than anyone. To build a loyal following, they will have invested a considerable number of hours into creating content they know their audience will find interesting, valuable and engaging; as such, they are not going to be willing to jeopardise their credibility by working with you on a campaign that does not feel authentic to their personal brand. This means you will need to relinquish a certain level of creative control to allow them to utilise their skill set to create content that will benefit your brand.
It is, of course, important to provide some guidelines; however, if you want to retain full control over every aspect of the campaign, you are unlikely to secure the return on investment (ROI) you want to see.
An experienced social media influencer agency will have the skillset to shape and deliver an influencer-led campaign that will deliver your core goals and objectives. Additionally, it will keenly understand how to analyse key analytics information to accurately measure your results and determine the direction future marketing campaigns should take.