Online consumers, particularly those utilising social platforms, have more purchasing power than ever before. Audiences are now familiar with the concept of social selling, which has provided businesses of all sizes with increased opportunities to build strong foundations upon which they can start to strive for future growth; however, securing social sales is far from a foregone conclusion. If you want to boost your conversion rate, hiring a professional paid social agency in London could help.
Develop seamless and mobile-friendly landing pages
As more consumers than ever before are clicking through to websites from social platforms on mobile devices, ensuring that your landing pages deliver a seamless experience is essential. The most efficient way to do this is to conduct some split testing, which will help you to fully optimise each individual element.
Your landing pages should be simple to navigate and optimised with your social audience in mind. In addition to specifically targeting mobile browsers, designing mobile-friendly landing pages will help you to evaluate the behaviours of your social audience more keenly. This will ultimately help you to refine your strategy over the long term.
Leverage the power of video
Social audiences love video content. Hyper-engaging and easy to consume, video is immediately eye-catching and inherently shareable. Ideal for Facebook, Twitter and Instagram, developing a social video strategy utilising the expertise of a paid social agency in London will help you to get your brand in front of as many pairs of eyes as possible and retain their attention for long enough to communicate your message and call to action (CTA).
Integrate compelling CTAs
You do not always have to implement bold, multi-strand strategies to boost your conversion rates; in fact, sometimes all it takes is to revisit your social media profiles and captions to make small alterations to your CTAs.
The best CTAs showcase elements of your brand personality and do not immediately push for the hard sell. Experimenting with captions is key to discovering what is most effective for your brand and your audience, which is why working with a social savvy agency will help you to strike the ideal balance more efficiently.
Keep an eye on your analytics
There is no denying that data-driven strategies will always deliver more meaningful results. You need to know precisely which types of content generate the most engagement and traffic to your website, which is something you are simply not going to get spot on immediately. Working with a professional team can be invaluable, as your social channels will soon be overflowing with content poised to secure the maximum possible levels of engagement.
Strong conversion rates are never an accident. You need to put in the work to drive results. Having a professional team on your side will ensure you are making the right decisions at the right times.