The world of social media is constantly changing and evolving, bringing with it new trends, algorithms and emerging platforms. It’s difficult to tell what directions social media marketing can take in the future, but in many instances the changes aren’t sudden or unexpected, but rather gradual.
In this post we will discuss some of the expected social media trends for 2019, many of which that are ‘slow burners’ and growing slowly.
One of the biggest trends to continue into 2019 is the ’storyifying’ of social. The vertical, disappearing videos that were initially invented by Snapchat have been adopted by Instagram, Facebook and WhatsApp, and are now growing 15x faster and more popular than feed based content.
It’s thought that story based content will soon surpass news feeds as the primary way that users share content and updates with their friends, while brands are increasingly ditching high production content in favour of creating ephemeral, multimedia content.
While polished and edited content will continue to be a valued and vital piece of content, this shift into real time storytelling will play a big role in social media marketing for 2019.
Every year, video content continues to grow, and in 2018 it has played a huge role in the social strategies of many brands and platforms. In 2019 traditional video is expected to continue to grow, with studies predicting that video will account for 85% of total internet traffic by 2019.
In particular, live video is predicted to have a huge spike thanks to its popularity on Facebook and Instagram. Having always been popular on YouTube, the trend has now taken over Facebook and Instagram, to the point when we get notified when someone is going live. Instead of creating an edited video, live streaming gives customers an intimate, behind the scenes look at what’s going on in your offices and company, and helps to increase the perceived trustworthiness and relevance of a brand.
While AR and VR has been around for a while now, by 2020 it’s highly likely that we’ll see more practical uses of virtual reality (VR) and augmented reality (AR) in marketing. Snapchat were the first to explore AR with the use of their iconic facial filters and location specific lens, while Amazon has started to explore AR by helping customers to try on virtual clothes and explore products.
Snapchat recently launched Snap Originals, which is a feature that uses AR to allow users to interact and watch original television programming created by Snapchat, which permits users to step right into the programme. These novelty AR features are great for boosting user engagement, so it seems very likely that messaging platforms such as Facebook, Instagram, Snapchat and WhatsApp will continue to push and develop it’s use to AR features in 2019.
In recent years we have seen brands use social media influencers as the face of their advertisements, where they will endorse opinions about products, share them on their social channels and start viral conversations about them online. While social influencers are extremely beneficial to brands, the price for their services has increased, leading to alternatives such as micro-influencers.
In contrast to social influencers, micro-influencers tend to have a follower base of under 20k. Although they have less of a social following, the majority of their followers are genuinely interested in what they have to say, making them more engaged and therefore more beneficial to brands.
With this new form of influencer marketers, the influencer space will continue to grow, evolve and change at a fast pace in 2019.